“It’s starting to look like there will be a market for electric vehicles,” said Takanobu Ito, the chief executive of Honda, according to Reuters.
Mr. Ito spoke to reporters at an event north of Tokyo.
In July, Mr. Ito announced Honda’s plans for a plug-in hybrid and an electric car by 2012. The proposed vehicles signaled a shift in Honda’s environmental strategy. Until then, the automaker had focused on hydrogen fuel cell vehicles and straightforward hybrids.
“We can’t keep shooting down their potential, and we can’t say there’s no business case for it,” Mr. Ito said at the recent event, referring to electric cars.
Last week, Honda announced it would reveal both an electric car concept and a plug-in hybrid platform “showcasing the next-generation of Honda hybrid technology” at the Los Angeles Auto Show in two weeks.
But in the Reuters report, Mr. Ito said that electric cars make more sense than plug-in hybrids.
“Plug-in hybrids are essentially for people who drive short distances, but it has the handicap of having an engine, a motor and a stack of batteries,” he added. “Why wouldn’t you just drive an E.V.?”
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