Tuesday, November 30, 2010

Porsche Green Lights 'Cajun' Small S.U.V.

November 29, 2010, 4:05 pm

Porsche said Monday that its supervisory board had approved the development of a new small S.U.V. for series production. The vehicle is known as the Cajun — for now — and it will slot beneath the Cayenne S.U.V.

It is still early in the Cajun’s development, so no prices or release dates are mentioned in the Porsche news release. The vehicle was mentioned only in passing in a lengthy interview by Der Spiegel with Martin Winterkorn, chief executive of the Volkswagen Group, last month. “There will also be a new S.U.V., a little brother for the Cayenne, which might be called the Cajun,” Mr. Winterkorn said at the time. “We’ll make the Porsche brand sparkle even more.”

Last year, VW acquired effective control of Porsche, concluding a long power struggle between the companies. VW has plans to merge with Porsche in 2011, and the move is seen as a way for VW to take advantage of Porsche’s upmarket cachet while using its own production resources to expand the Porsche lineup. The Cajun is a step in that direction.

Porsche says the Cajun will be sporty, focusing on “light weight, ease of handling and agility.” It will most likely be much cheaper than the Cayenne and serve as an entry-level S.U.V. to attract younger customers, much like the Boxster’s role on the sports car side. The two companies had previously collaborated on the development of the Porsche Cayenne and VW Touareg.

This entry passed through the Full-Text RSS service — if this is your content and you're reading it on someone else's site, please read our FAQ page at fivefilters.org/content-only/faq.php
Five Filters featured article: Beyond Hiroshima - The Non-Reporting of Falluja's Cancer Catastrophe.


View the original article here

No comments:

Post a Comment