Monday, January 3, 2011

Classic Ad: Blizzard of 2010 Edition

December 31, 2010, 2:00 pm

Yes, plenty of New Yorkers have suffered the city’s snow-snarled streets with something less than equanimity. But here at the Wheels blog, we like to keep things in perspective. Case in point: our final classic ad of the year, which proves that with snow, as in life, everything is relative.

In this dramatization of a (supposedly) true story, a fierce storm in the Sierra Nevada Mountains leaves a Volkswagen buried for six months beneath tons of snow and ice. When finally uncovered, the plucky Beetle putters away as if it had been waiting at a traffic light. No word on whether the crew supervisor, last seen hightailing it from the scene of the dig, ever bothered to return.

Meanwhile, drivers stuck on New York’s dreaded “tertiary streets” may have to take matters — not to mention shovels — into their own hands, lest their own wait for for the snowplow last until spring. Here’s hoping everyone digs out the right car.

Happy shoveling!

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